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7 months ago
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On The Wood – Food Franchise

Food
New Franchise
UAE (AED)
185,000
UAE (AED)
185,000

Own a modern Lebanese dining experience with On The Wood. Blend tradition and trend with wood-fired flavor, full support, and strong ROI potential in the GCC’s thriving F&B scene.

Bring the Bold Flavors of Lebanon to the GCC

Step into the booming food and beverage sector with On The Wood, an acclaimed Lebanese restaurant brand blending classic recipes with contemporary style. Known for our freshly baked manakish, sizzling grills, and signature wood fired oven, On The Wood offers a modern twist on authentic flavors in a warm, casual dining atmosphere. Now expanding across the GCC, we invite you to launch a scalable, stylish dining concept backed by proven systems and regional brand recognition.

Why Invest in On The Wood?

  • Launch with the strength of a well established brand already loved in the UAE
  • Enjoy full training, setup guidance, and ongoing support from a regional team
  • Stand out with a wood fired oven centerpiece and open kitchen appeal
  • Scale your investment through adaptable formats and efficient operations
  • Benefit from supply chain assistance, marketing guidance, and strong ROI potential

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What Makes On The Wood Stand Out

On The Wood isn’t just a restaurant, it’s a full sensory experience. With our open kitchens, signature wood fired ovens, and fresh premium ingredients, each location becomes a culinary theatre that delights customers and drives loyalty. Our fusion of heritage recipes with sleek, modern presentation ensures that you offer something both authentic and on trend. Unlike generic chains, we serve real Lebanese soul food in a format that fits today’s fast growing casual dining demand.

Financial Overview

  • Franchise Fee: $50,000
  • Minimum Investment: $20,000
  • Liquid Capital Requirement: $27,250
  • Financing Available: Not available
  • Ownership Model: Full time
  • Franchising Since: 2017
  • Current Units: 8
  • Target Cities: Dubai, Abu Dhabi, Sharjah, Riyadh, Jeddah, Doha, Manama, Muscat

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A Day in the Life of an On The Wood Franchisee

As an On The Wood franchisee, your day revolves around ensuring smooth operations and exceptional customer experiences. You’ll lead your team, oversee kitchen activity, manage inventory, and ensure the highest quality standards are met. Regularly reviewing sales performance and engaging with guests will also be key to growing your outlet and maintaining the trusted On The Wood reputation.

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Recognition and Achievements

  • Featured in regional food blogs and lifestyle press
  • Recipient of Best Lebanese Casual Dining (UAE, 2023 internal brand award)

Training and Ongoing Support

We offer end to end support to set you up for success. From site selection and kitchen design to staff onboarding and a local marketing launch, every step is guided by our experienced franchise team. Initial training lasts 10 to 14 days and includes hands on instruction in operations, food prep, and service. After launch, our regional field managers provide continuous operational, marketing, and performance support to help you thrive.

The Franchisee We’re Looking For

Our ideal franchise partner is passionate about food and service. You don’t need a hospitality background, but a love for Lebanese cuisine, a strong sense of discipline, and the ability to lead a team are essential. Success with On The Wood also means being financially responsible and focused on delivering consistently excellent customer experiences.

Start Serving a Concept Customers Already Love

On The Wood is more than just a restaurant, it’s a proven, modern dining brand with room to grow. With a strong regional following, beautiful design, and a scalable model, it’s your opportunity to run a business that’s both delicious and in demand.

Request more information today and bring On The Wood to your market.

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Currency

UAE (AED)

12 M Total Revenue

12 M Cash Flow

12 M Net Profit

ROI %

20% to 30%
5144-440 N Barranca Ave, Covina, CA 91723
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